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What is the most powerful thing in the world?

A story.So we create narratives

Electoral research, narrative strategy and campaign management — from the first survey to the last vote counted.

Who we are

Elections are won long before polling day.

By the numbers

We build the public image of candidates in electoral politics — new or established — and shape the perception that decides an election. Anyone attached to a political party carries a crowded diary of personal and party work. Time runs out. The result is a candidate who never builds a popular image, and never quite learns what the public is feeling right now.

So despite enormous effort and expense, they lose — and are kept away from the office of representative for a full five-year term. We exist to prevent exactly that outcome. We build a candidate's popular image with the cultural context and the present mood held firmly in view, using traditional and modern techniques together.

Our team pairs political professionals with new technology, and works day and night to help candidates win.

A campaign is not a megaphone. It is a conversation you have already been having for months.

By the numbers

How the work is put together

Monday to Sunday, 11:00 to 23:00.

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Services across the campaign

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Acts from research to results

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Days a week we are open

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Hours a day on the ground

What we do

One campaign, in four acts.

We work through inventive and creative methods, pushing past the boundaries of the traditional approach to engage voters, shape opinion and drive change. From visual storytelling to interactive digital platforms, our strategies help political leaders connect, inspire, and leave a mark on an ever-evolving political landscape.

Act I

Listen

Before a single word is spoken, we find out what people actually think.

01

Political Survey & Research

The perspectives that shape a democracy, gathered properly.

  • Demographic information
  • Political affiliation
  • Opinion on issues
  • +7
02

Electoral Profiling

Read a constituency before you campaign in it.

We analyse the voting patterns and demographics of a particular constituency so that a party can tailor its campaign to the voters who actually live there.

03

Data Analytics

Every election, every source — one electoral database.

  • Daily political actionables
  • Booth committee management
  • Voter tendency
  • +4
04

Public Opinion Polls

Real-time sentiment, straight from your constituents.

We go beyond conventional politics. Our interactive polls capture the real-time sentiment of your constituents and help you understand the collective emotions, preferences and attitudes attached to any issue — so you can make informed, impactful decisions.

Act II

Shape

We turn what we heard into a story that is worth believing.

05

Crafting the Political Persona

An image built on trust, not noise.

We specialise in the art of image creation for politicians, helping you shape a captivating and influential public persona. Image creation is aimed at resonating with constituents and building a strong connection founded on trust and credibility.

06

Manifesto Creation

Turning a vision into a roadmap people can hold.

A manifesto is the heartbeat of a political journey — the roadmap that turns ideals into tangible policy. Our team works closely with you to conceptualise, refine and articulate a manifesto that aligns with your values and resonates with your constituents.

07

Political Leader's Training Programme

Preparing new leaders for the room, the crowd and the camera.

A structured educational programme that prepares individuals for leadership roles in politics. It equips participants with essential skills, an understanding of political systems, campaign strategy, ethics, communication and real-world experience — the foundation of an effective and responsible political leader.

Act III

Reach

We carry that story to every screen, every street and every door.

08

Digital Marketing

Direct to the voter, without a middleman.

  • Improving the candidate's social media presence
  • Team resources stationed in the candidate's area for social media boosting
  • Growing the candidate's following across platforms
  • +5
09

Door-to-Door Campaign

In an era of digital noise, a face at the door still wins.

  • Banners, posters, hoardings and LED vans placed for maximum visibility
  • A compiled list of eligible new voters for inclusion in the voter roll
  • Phone numbers, correspondence addresses and email of the household head, for multi-channel follow-up
  • +1
10

Campaign Management

From aspiration to victory, with nothing left to chance.

  • Finalisation of the top narratives for the election
  • Understanding local culture and ritual, and identifying the major groups
  • An aspiration-gathering drive among voters
  • +8

Act IV

Win

We run the last mile from the command centre, booth by booth.

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Daily Actionable

Every day, in the smallest unit of the election.

Our trained professionals go out daily into the smallest areas of the candidate's field — booths, wards, panchayat levels — to connect with the small groups of voters who directly decide elections.

12

Election War Room

The nerve centre, from first buzz to polling day management.

  • Buzz creation
  • Crisis management
  • Resource allocation
  • +9

Move through the campaign

Second practice

Policy that reaches the people it was written for.

We also work with governments and government agencies on the formulation and communication of policies and schemes that affect the general public. That means research, strategy, and the hard work of explaining a scheme to the citizens it is meant to serve.

We assess the likely impact of competing policy and scheme options, and identify the resources a successful rollout will actually require.

  • 01Impact assessment across competing policy options
  • 02Resource identification for successful implementation
  • 03Public opinion assessment before and after rollout
  • 04Legal implications and budgetary constraints
  • 05Communication strategy that reaches the intended beneficiary

Who runs it

Founding members

A small senior team of political professionals, working across India.

Shalabh Sharma

Shalabh Sharma

Director

Mukesh Kumar Sharma

Mukesh Kumar Sharma

Director

Sanjay Sharma

Sanjay Sharma

Creative Head

Get in touch

Tell us about the seat you are fighting.

The earlier the conversation starts, the more we can do. Call any number below, or leave your details and we will come back to you.

Location

Politicos Research and Analytics Pvt. Ltd.

4, Ganesh Marg, Shivaji Chowk, Brahmpuri, Jaipur, Rajasthan — 302002

Open hours

Monday – Sunday

11:00 AM – 11:00 PM

We reply on the same day, seven days a week.